"Today's news is about the iPhone coming to ten new countries later this year," he said. "Our goal is to sell 10 million iPhones this year."
Italy is one of the most attractive mobile phone markets in the world, though Italians overwhelmingly choose pre-paid plans as opposed to contracts. At Vodafone, for instance, 91% of its Italian customers don't have contracts.
In the U.K. and Germany, prices have been cut on the iPhones as Apple struggles to win over European customers who are reluctant to spend for the touch-screen device when they can get aggressively-subsidized phones from rivals.
