In a move to calm the storm of rage, Apple Inc. (AAPL) said it would issue a $100 credit for Apple Stores to iPhone users who paid full price for the product.
This was announced by Apple CEO Steve Jobs in a letter posted on Apple's website this afternoon.
In this letter which was addressed to all iPhone customers, Jobs said he recieved hundreds of emails from iPhone customers who "are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions."
Jobs justified his decision to lower the price on the iPhone 8GB unit from $599 to $399 stating it was the right thing to do and the right time to do it.
"iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season."
Jobs apologized by saying:
"...we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these."
So to sum it up:
"Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned."
So for all of you who felt burned by Apple, Steve is listening. He understands your anger and will do something to make it right.
We'll be standing in line for all of our iPhones for this $100 credit.
This was announced by Apple CEO Steve Jobs in a letter posted on Apple's website this afternoon.
In this letter which was addressed to all iPhone customers, Jobs said he recieved hundreds of emails from iPhone customers who "are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions."
Jobs justified his decision to lower the price on the iPhone 8GB unit from $599 to $399 stating it was the right thing to do and the right time to do it.
"iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season."
Jobs apologized by saying:
"...we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these."
So to sum it up:
"Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned."
So for all of you who felt burned by Apple, Steve is listening. He understands your anger and will do something to make it right.
We'll be standing in line for all of our iPhones for this $100 credit.
