By now, most folks have seen Apple's commercial about the iPhone stating that it's not a watered down version of the web, but rather the full web. I've been reading a lot of pundits saying that Apple can't really make these claims because it's still missing a few components, namely Flash and Java.
I'm curious how Apple will deal with not having Flash available to Safari on the iPhone as many websites have taken up Flash as a web standard and created their entire website on that software. I'm guessing that a Flash based website doesn't qualify as a "real" website to Apple?
The bigger question is this: what about advertisers? Advertisers have been quick to start using flash in a lot of their advertising on websites. If these ads won't run on the iPhone, will advertisers start screaming? We ponder this as the iPhone has the potential to become a new type of customer for potential advertisers.
Another consideration is that many sites use Flash for navigation and various web apps. These sites will probably not work in Safari as well.
We think the issue of Flash is not going to go away. Apple will eventually need this technology on the iPhone. So let's just be patient and wait because theres no use crying about Flash not being in the iPhone when we don't even have an iPhone in our hands yet.


