How will Apple Sell the iPhone?

We're now 30 days or so away from the release of Apple's (AAPL) iPhone. In preparation for this glorious day, a few of us have been trying to get the inside scoops on how Apple will sell the iPhone.

A few calls to some friends working at the local Apple Store knew just as much as we did: nada.

Since yesterdays news of the AT&T memo declaring no pre-sales of the iPhone would be possible, we're guessing it's going to be first come first served. Aside from this, we're not sure of the following:
1. Will the Apple Store carry the iPhone or will it only be in AT&T Cingular stores? We're thinking that they WILL carry the iPhone and that activation will be done on your own.

2. Will AT&T Cingular stores have better deals or will the Apple Store have better deals? No one knows as no one knows the exact retail price or the phone plans that AT&T will be offereing.

3. Will the stores have large quantities available or will each store get rationed "x" amount of phones each?

If anyone has the inside scoop on these questions, or if you'd like to pose some of your own, feel free to comment!