Over 1800 Cingular outlets and kiosks will be transformed overnight to AT&T as the telecom giant revamps its image and rebrands itself for the iPhone.
Cingular it seems, is being banished, never to be seen again once AT&T's new logos appear all across the nation."Our branding campaign is performing at and above projected levels and customers response has been very positive," said Randall Stephenson, AT&T's chief operating officer. "We are excited to move into the next phase of transforming AT&T into the only communications provider our customers will ever want."
The iPhone is set to change a lot of things in the wireless playing field. AT&T's new branding strategy in store and out is just the beginning of it all. It will be interesting to see how AT&T does financially once the iPhone is out and people adopt this new standard.
