Does Apple Needs to be Humble in the Phone Market?

In an article in Business2.0, Jon Fortt wrote a short about his encounter with Steve Jobs. Seems that Fortt was writing up an article 6 years ago about Apple's first retail outlet. Fortt, not knowing anything about real estate, got the info about Apple's lease agreement wrong... and Steve Job's sent him an email to let him know about it!

The story goes on to say that Job's was quite gracious about the whole incident when the store finally opened. At the opening Job's stated:
"One of our reporters in Silicon Valley wrote a story over the weekend about the store opening, and got our lease payment twelve times too high, not realizing we pay annually, not monthly. That just goes to show how much we tech folks have to learn about retail."

The writer wonders if Apple should be a little more humble when approaching the mobile phone market just as they were when they entered the retail market.

Read more here.